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Creating your own business on a 4′ x 6′ index card

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Gaynor Rigby Managing Partner for Equilibrium Asset Management recently discovered the world of podcasts and in her latest blog explains how a particular podcast by Harold Pollack inspired her to create her very own ‘business on a 4′ x 6’ card.

Bored of listening to the same old music during my commute and not wanting to sit in silence, I recently subscribed to a bunch of podcasts. There’s generally a theme: I’m definitely a TED talks, More or Less: Behind the Stats, Tell me Something I Don’t Know kind of girl and my favourite is Freakonomics Radio.

I was listening to a really interesting one recently called ‘Everything you always wanted to know about money (but were afraid to ask)’. It’s well worth a listen, regardless of the job you do and the money you may or may not have. On this podcast Harold Pollack, a financial blogger, was talking about a blog post he did in 2013 that went viral. There’s now a book and multiple articles on Pollack’s blog but the gist was that he put “everything you need to know about money” on a 4’x6’ index card.


On reading, it makes total sense: utilise saving and tax benefit schemes that are available to you (in case you don’t know a 401(k) is an American defined-contribution pension scheme), save your money and avoid getting into debt – it’s not rocket science but it did get me thinking…

I’m often asked by friends and people I’ve come across in my working life for my thoughts and ideas on their businesses. I’m also asked what Equilibrium do that’s different, how have we achieved the success that we have to date? I’m happy to impart any wisdom I might have but often this can take time. One of my friends recently asked me “what book should I read to make my business a success”. My initial thought was, “You know what you need to do, you just need to crack on and do it”. But then I thought, “What if I could take the same 4×6 premise that Pollack had so succinctly demonstrated and apply it to running a business?”

Here’s what I came up with:


Have a plan, know your numbers, communicate with your staff and your clients and ensure the tax man doesn’t come knocking. Like Pollack’s list, it’s not ground breaking but I think these are 11 simple rules that if stuck to WILL yield results.

I’d love to know what you think. Answers on a postcard (4’x6’ naturally).


To get in touch with Equilibrium Asset Management please email askus@eqllp.co.uk or call on 0808 156 1176. You can also find out more about their services at www.eqllp.co.uk

Equilibrium Asset Management, Brooke Court, Lower Meadow Road, Handforth Dean, Wilmslow, Cheshire SK9 3ND

October 30th, 2017

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