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Why the employee is at the heart of workspace selection

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joe averill2

Name: Joe Averill
Job title: Transactions & Asset Management
Company name: OBI Property
Company address: 80 Mosley Street, Manchester, M2 3FX
Company website: www.obiproperty.co.uk
Phone number: 0161 237 17 17
New business enquiry email: info@obiproperty.co.uk
Twitter id – @obiproperty

Joe Joined OBI following a career move which saw him leave the tech/software industry in to the world of real estate. Joe’s appointment brings a dedicated service to OBI’s landlord clients whilst bringing a fresh approach to lead generation.

The fight to attract and retain the best talent has seen business leaders focus their attention on innovating their workspace to make the office environment more fun and inspiring. The employee has been placed at the centre of a business’s real estate strategy. This article focuses on the different drivers influencing workspace decisions in order to provide high levels of employee satisfaction.

Why the employee is at the heart of workspace selection

Over the years we have seen companies expanding and relocating to new office space as they look for the right home for their business.

Historically, how much was taken into consideration when making decisions on occupying a new space is questionable – the office of yesterday was too often viewed as four walls designed to carry out broadly similar tasks; a place to work consisting of basic elements such as workstations, receptions and meeting areas.

However, in more forward-thinking parts of the business world there has been a vast change in the way assets are positioned by landlords and the factors taken into consideration when occupiers select a new workspace.

Competition has intensified thanks to the disruptors and innovators in the market, leading businesses to consider a strategy focused on differentiation, to genuinely stand apart from rivals. High on the agenda across the globe for business leaders is a coherent real estate strategy that ensures maximum value in relocation and expansion alike.

Today’s real estate strategies place the employee at the heart of most decisions.

Attract and retain talent

To compete at the highest level, it is imperative to attract talent of the highest quality – and employees of today want to work in fun, inspiring workspaces. Manchester’s success stories such as UKFast, NCC and Social Chain epitomise an environment that promotes a positive environment in which employees want to work.

UKFast have been heavily oversubscribed by those looking to obtain a piece of the fun working at the leading cloud providers. If you were to take a step into UKFast’s offices you would see pool tables, ping pong tables, a bar and much more. CEO Lawrence Jones encourages wellbeing in working hours and has seriously considered the design of his workspace.

Work-life balance

Location is not only considered now for just the purposes of employees and clients being able to access the space easily from transport links. Social benefits come into consideration too. Work-life balance is a term that is used frequently – directors look to consider the interests of their workforce as much as the interests of the business. The prevailing view is that a happy employee is a productive employee, and being situated in an area that is surrounded by essential amenities such as gyms, retail, coffee shops, restaurants is important.

Performance culture

In order to enhance business performance an employee must be in an environment where they thrive and operate amongst like-minded people. Key factors in growing a business, as well as driving performance, are new ideas, networking and exchange of services. With new ways of working comes new concepts: one is co-working and collaboration space.

More businesses, particularly across the digital, creative and tech sectors are choosing to work in these spaces. Even established businesses such as Barclays have placed their Hong Kong-based digital team in a collaboration space, cluster around those of a similar background and mentality.

In order to thrive and survive it is important that the employee and real estate knowledge are linked.

March 28th, 2017

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